LiveCS—05

PrismHeadless commerce replatforming for an omnichannel retailer

Client
Fashion retailer with 120 stores
Industry
Retail & e-commerce
Platforms
Web
Timeline
6 months · 2025
prism.appPRISMWomenMenHomeStoresBag ₹8,3703New seasonLinen, knit and canvas for warmer daysShop nowLinen overshirtIn stock at 12 stores₹2,990Pleated trousersIn stock online₹3,490Last fewKnit poloLast few₹1,890Canvas toteIn stock₹1,290

01The challenge

A slow, monolithic storefront was losing mobile shoppers, and online and store inventory were never quite in sync.

02Our approach

We moved the storefront to a headless architecture with a server-rendered Next.js front end built for speed and search, and rebuilt the design system around mobile shopping.

A shared catalogue and inventory service now feeds the website, the stores and marketplaces. The migration of 80,000 products ran in parallel with zero downtime.

03The outcome

The new storefront loads in under a second on 4G, and shoppers see accurate stock for every store.

04Results

faster page loads
2.1×
mobile conversion
+27%
products migrated, zero downtime
80,000

05What we built

Inside Prism

  • 01Server-rendered Next.js storefront
  • 02Unified catalogue and real-time inventory
  • 03Click-and-collect from 120 stores
  • 04Typo-tolerant search with filters
  • 05One design system for web and in-store screens
Fashion retail store interior with clothing displays
Retail & e-commerceFashion retailer with 120 stores

06Architecture

How it fits together.

A simplified view of the production system. Client-specific details are omitted.

System architecture · simplifiedCS—05
CHANNELSCOMMERCE PLATFORMStorefrontNext.js · SSRStore POS120 storesMarketplacesProduct feedsEdge CDNCached pagesCommerce APIGraphQLSearchElasticsearchCatalogue80,000 productsInventoryReal-time stockOrdersClick & collectCommerce DBPostgreSQLCore componentData storeNetwork boundary
Frontend
Next.jsTypeScriptTailwind CSS
Commerce
Headless commerce APIsGraphQL
Search
Elasticsearch
Cloud
AWSCloudFront

07More work

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