LiveCS—08

HalcyonA subscription wellness app, from idea to launch in 16 weeks

Client
Consumer wellness brand
Industry
Healthcare & healthtech
Platforms
iOS · Android
Timeline
16 weeks · 2025
9:41HALCYONEvening wind-downStreak12 daysBreathe · 4-7-85 minBody scan12 minSleep story20 min9:41This weekBreathe · 4-7-8MTWTFSSBody scanPlaySleep storySavedContinue

01The challenge

The brand had a loyal audience on social media but no product of its own, and a launch date tied to a national campaign.

02Our approach

A combined design and engineering team ran discovery, visual design and prototyping in parallel, testing with 40 members of the brand's community.

We built with React Native for speed, integrated subscriptions on both stores and set up product analytics to learn from day one.

03The outcome

The app launched on schedule with the campaign and became the brand's most direct channel to its community.

04Results

from kick-off to launch
16 wks
App Store rating
4.9★
day-30 retention
41%

05What we built

Inside Halcyon

  • 01Guided sessions and habit tracking
  • 02Subscriptions on the App Store and Google Play
  • 03Offline downloads
  • 04Health app integrations
  • 05Gentle, accessible interface
Hands using a phone and a laptop together
Healthcare & healthtechConsumer wellness brand

06Architecture

How it fits together.

A simplified view of the production system. Client-specific details are omitted.

System architecture · simplifiedCS—08
CLIENTSCLOUDiOS appNative or React NativeAndroid appNative or React NativeWeb appNext.jsAPI gatewayAuth · rate limitsCore APINode.jsSync serviceOffline-firstNotificationsPush · SMS · emailMonitoringCrashes · performancePostgreSQLPrimary dataCacheRedisJob queueScheduled workIntegrationsPayments · partnersCore componentData storeNetwork boundary
Mobile
React NativeTypeScript
Backend
Node.jsFirebase
Product
In-app subscriptionsProduct analytics

07More work

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